The 10-year math
Buy once.
Refresh selectively.
A conventional mid-market sofa usually gets replaced around year five — with delivery, removal and disposal on top. A Settle frame stays in service; you only refresh the layers that wear.
Cash outlay by year
Settle Conventional
Buy
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Wash the covers, refresh the cushions once, one new cover along the way. Conventional path: a $2,299 sofa today, replaced in year five at $2,299 plus $250 delivery, removal and disposal.
10-year owner cost
Settle — Basic care
$3,177
$2,299 sofa + $878 of refreshes over ten years
Conventional sofa path
$4,848
Two sofas + one replacement’s delivery & disposal
The difference
$1,671 stays with you
An honest footnote. This model doesn’t claim everyone saves money — a budget sofa can cost less over ten years in cash. The Settle advantage concentrates in mid-market and premium comparisons, and for households that value washing, comfort changes, moving and seasonal style. Refresh prices are launch test prices, locked after final cost confirmation.
Moment by moment
What each refresh actually solves
| Life happens | Instead of | You do this | For |
|---|---|---|---|
| A spill, a muddy paw, a slow gray film | Living with it, or $2,299 again | Wash the covers you own | $0 |
| The room changes; the color doesn’t fit | A whole new sofa | Seasonal cover capsule | $299 |
| One arm, one panel takes the damage | Replacing everything | Single module cover | $129 |
| One seat goes soft | Tolerating it for years | One cushion insert | $129–$159 |
| The whole sit feels tired | Disposal + a new sofa | Full cushion set | $399–$499 |
| The family grows; the room grows | Selling low, buying high | Add a seat module | $599 |